I was having a convo with a friend in Atlanta Sunday night and in the middle of talking about who would win the NCAA Championship [Shout out to Kentucky and Anthony Davis’ future stylist who will hopefully get him to remove Captain Morgan’s moustache from his eyebrows] this dude just breaks out laughing his ass off. I mean, laughing to the point I could hear him crying through Skype. When he finally regained his composure and filled me in on the joke, he explained that he just saw a commercial of Mary J Blige performing on a lunch table inside Burger King singing about the benefits of friend chicken.
For those of you who haven’t seen it yet, check here:
If you aren’t laughing right now, let my boy fill you in on why you SHOULD be, as per our convo Sunday night:
“Nigga, this GOTTA be a joke! She standing in a wooden booth singing to three white kids in BK crowns in a ghetto ass mic that hasn’t been tuned properly! [LOL] Nigga, she wearing a rhinestone-cowboy leather jacket with Rick Ross shades on and a Foghorn Leghorn lace-front! [LOL] Bruh, they ain’t even give her no damn lyrics, she just reading the ingredients off the side of the box! Ain’t no way this sh*t real!”
Sadly, it is.
Now, there are two schools of thought on this as to why I personally find this commercial troubling. A) I absolutely DESPISE NIGG-ADVERTISEMENTS [Like I wrote about HERE] and (B) can we just KEEP some things off-limits SOLELY for our self respect if nothing else? We, as a community, agreed that marketing fried chicken, watermelon, jewelry and liquor in an overtly coonish manner [i.e. singing, rapping, playing basketball, or anything else overly-niggerish] after being embarrassed by major-media for so long with so little power was BENEATH us. So can’t we just live up to our own-damn standards for once?
But Paul Mooney said it best:
It wasn’t cool 20 years ago, so why should we accept it as being cool today?
If your answer is: “Well, at least she’s getting paid for it!” that just simply disgusts me to hear. Because then we start entering into a mind frame where there is NOTHING sacred above the all mighty dollar. Fact is, Mary J. is RICH and no matter HOW you may feel about her recent album sales, she doesn’t NEED to sing on an impromptu stage in the middle of a Burger King to put food on her table. But go ahead and let this slide and say it’s no big deal – but I don’t wanna hear SH*T from y’all when Condi Rice starts tap-dancing in relaxer commercials and Cornel West hits the dougie and Cat Daddy to help promote Red Kool-Aid and Purple Drank.
This Is Your Conscience